Projects

Patcharavipa

Patcharavipa

Jewelry’s Bold Ascent on the World Stage

Marketing Strategy

For Patcharavipa, Thailand's contemporary fine jewelry brand founded by Central Saint Martins graduate Patcharavipa, ISV provided comprehensive marketing and retail consultancy from its 2021 launch to market. Our initiatives included showroom art installations collaborating with Paris based spacial designer Cigue  at Paris Fashion Week for multiple seasons and a momentous Bangkok Flagship store launch designed by Cigue with press dinners across key targeted markets including Bangkok, Paris, and London in collaboration with the likes of DSM and Joyce Hong Kong.

Patcharavipa is now stocked globally with Dover Street Market, Just One Eye Los Angeles, Matches Fashion, Joyce Hong Kong, and Farfetch, earning recognition among international cultural leaders. Our strategies resulted in increased brand awareness with coverage and Designer Editorial Features achieved in leading luxury publications as well as Jewellery Specials in British Vogue, Vanity Fair, Financial Times, HTSI, Sunday Times, Harper’s Bazaar, a global distribution network, leading to sustainable sales growth for the brand in both retail, own channel, and commissioned bespoke pieces.

Projects

Patcharavipa

Jewelry’s Bold Ascent on the World Stage

Marketing Consultancy, Sales & Press Relations

For Patcharavipa, Thailand's contemporary fine jewelry brand founded by Central Saint Martins graduate Patcharavipa, ISV provided comprehensive marketing and retail consultancy from its 2021 launch to market. Our initiatives included showroom art installations collaborating with Paris based spacial designer Cigue  at Paris Fashion Week for multiple seasons and a momentous Bangkok Flagship store launch designed by Cigue with press dinners across key targeted markets including Bangkok, Paris, and London in collaboration with the likes of DSM and Joyce Hong Kong.

Patcharavipa is now stocked globally with Dover Street Market, Just One Eye Los Angeles, Matches Fashion, Joyce Hong Kong, and Farfetch, earning recognition among international cultural leaders. Our strategies resulted in increased brand awareness with coverage and Designer Editorial Features achieved in leading luxury publications as well as Jewellery Specials in British Vogue, Vanity Fair, Financial Times, HTSI, Sunday Times, Harper’s Bazaar, a global distribution network, leading to sustainable sales growth for the brand in both retail, own channel, and commissioned bespoke pieces.