Projects

Liberty London

Liberty London

Heritage Meets Innovation at Liberty

Marketing Strategy

Jean Isvarphornchai served as Marketing Manager under Ed Burstell’s team for five years at the iconic Liberty London. Leading a team, responsibilities included managing all marketing campaigns and budgets, overseeing Liberty’s iconic designer and artist collaborations including Hermes, Nike, Levi’s, Barbour, Frederic Malle, Manono Blahnik, and producing the Liberty Magazine and Beauty Bulletin from conception to completion.

Media advertising, marketing events, VIP top-spender activations and strategic online and offline campaign planning were integral to our success and a double digit year on year growth with a renewed focus on young British Designers and and a tight curation across all departments to deliver unique retail experiences. Our work resulted in increased foot traffic to 5 million customers, supported by higher sales at $130.8 million per annum with Liberty’s website making $8.2 million and wholesale business bringing in $65.4 million with and a stronger brand presence amplified by the televised Channel 4 show Liberty of London that ran for two seasons, reinforcing Liberty London's status as a leading retail institution.

Projects

Liberty London

Heritage Meets Innovation at Liberty

Marketing Management

Jean Isvarphornchai served as Marketing Manager under Ed Burstell’s team for five years at the iconic Liberty London. Leading a team, responsibilities included managing all marketing campaigns and budgets, overseeing Liberty’s iconic designer and artist collaborations including Hermes, Nike, Levi’s, Barbour, Frederic Malle, Manono Blahnik, and producing the Liberty Magazine and Beauty Bulletin from conception to completion.

Media advertising, marketing events, VIP top-spender activations and strategic online and offline campaign planning were integral to our success and a double digit year on year growth with a renewed focus on young British Designers and and a tight curation across all departments to deliver unique retail experiences. Our work resulted in increased foot traffic to 5 million customers, supported by higher sales at $130.8 million per annum with Liberty’s website making $8.2 million and wholesale business bringing in $65.4 million with and a stronger brand presence amplified by the televised Channel 4 show Liberty of London that ran for two seasons, reinforcing Liberty London's status as a leading retail institution.